Senior Content & Brand Writer at Expocentric
Expocentric is hiring a Senior Content & Brand Writer in Rydalmere, Australia. On-site.
About Expocentric
ExpoCentric is an Australian exhibition company that designs and builds custom exhibition stands and provides exhibition display services, including experiential marketing campaigns for events and exhibitions.
Senior Content & Brand Writer job description
Are you a commercially minded writer who can uncover the real story behind complex, design-led projects?
We’re looking for a Senior Content & Brand Writer to shape how Expo Centric communicates its expertise, ideas and results. You’ll turn strategy, technical knowledge and completed projects into distinctive content that helps marketing decision-makers understand our value and take action.
This is not a general content-production role. You’ll interview clients, creatives, project teams and senior leaders to reveal why a project mattered, how we solved the challenge and what commercial value was created.
At Expo Centric, we don’t just fill roles. We build teams that create extraordinary experiences. You’ll join a collaborative, fast-paced company guided by Courage, Curiosity, Selflessness, Judgement and Communication.
Discover what we do at Expo Centric:
What You’ll Do
- Own and evolve Expo Centric’s written voice, editorial standards and messaging across marketing and sales channels.
- Interview clients, leaders, Account Managers, designers and delivery teams, turning complex source material into credible, commercially persuasive stories.
- Write and improve website pages, landing pages, campaigns, emails, social content and SEO-led copy that is clear, useful and conversion-focused.
- Lead the case-study process from research and interviews through drafting, fact-checking, approval and adaptation across multiple formats.
- Develop thought leadership, executive communications, PR materials, award entries, credentials, tenders and sales content supported by meaningful evidence.
- Manage content briefs, priorities, approvals and source libraries while challenging vague claims, jargon and material that is inaccurate or off-brand.
What You Bring
- At least seven years of professional writing, copywriting, journalism, content or editorial experience, including recent work at a senior level.
- Substantial writing experience in exhibitions, events, experiential marketing, creative or brand agencies, architecture, commercial design, fit-out, construction, production or another complex project-based B2B industry.
- A strong portfolio spanning websites or landing pages, campaigns, case studies, thought leadership and long-form B2B content.
- Excellent Australian English, editing and proofreading skills, with the ability to produce concise copy and detailed technical content to the same high standard.
- Strong interviewing, research and fact-checking skills, along with the confidence to challenge senior stakeholders constructively when a brief or claim needs work.
- Commercial and brand judgement, strong organisation and the ability to manage multiple stakeholders, approvals and deadlines in a fast-moving environment.
Experience in the exhibitions or trade-show sector is strongly preferred. Knowledge of PR, award writing, tender responses, executive ghostwriting, SEO, Webflow, HubSpot or content analytics will also be highly regarded.
Why Join Expo Centric?
- Work with a cross-border team and make a tangible contribution to high-value, design-led projects.
- Join a supportive, values-driven environment with established processes, tools and access to subject-matter experts.
- Receive ongoing mentoring from senior leaders and pursue performance-based growth opportunities.
- Help shape the written voice of a growing business and create content that supports real marketing and sales outcomes.
Ready to Apply?
Submit your CV and a short cover letter outlining how your experience aligns with this role.
Please also provide personally authored portfolio examples demonstrating:
- A complex B2B website or landing page
- A case study developed from interviews or technical source material
- A thought-leadership article, executive piece or industry feature
- Concise campaign, advertising or social copy
- Work from a relevant project-based industry, clearly identifying your contribution
- Shortlisted candidates may be invited to complete a short, paid writing exercise.
Apply now
Applications go straight to Expocentric. We never sit between you and the employer.
Apply now ↗
