Brand & Growth Lead at Goodfire
Goodfire is hiring a Brand & Growth Lead in San Francisco, CA, US. On-site. Pay: USD 150k-300k/yr.
About Goodfire
Goodfire is an AI interpretability research lab that develops Silico, a platform for understanding, debugging, and designing AI models. It helps AI teams uncover hidden representations inside neural networks, identify undesired behavior, and make targeted interventions. Silico works across various types of AI models, including large language models, life sciences, and robotics and vision applications.
Brand & Growth Lead job description
About Goodfire
Goodfire is an AI interpretability research lab. We build interpretability agents and infrastructure to understand, monitor, and align AI models.
We believe that AI is the most consequential technology of our time. Yet AI models are trained by trial and error today, with limited understanding of what drives their behavior. Our goal is to advance the research and technology needed to fully understand and align AI so humanity can trust superintelligence.
Goodfire is a public benefit corporation founded by researchers who helped pioneer the field of interpretability at OpenAI and Google DeepMind. We are headquartered in San Francisco and have raised over $200M from leading investors including Lightspeed, Menlo, and B Capital.
About the role
We are looking for a Brand & Growth Lead to own Goodfire’s public voice, particularly on X. This is a unique position responsible for communicating how our research advances are creating a new paradigm in deep learning that allows researchers to understand, debug, and design AI models like written software.
You will work closely with both our research and go-to-market teams to translate our research results into compelling stories that shape the public conversation, drive inbound interest, and attract world-class researchers and engineers.
You should have deep fluency in the AI landscape, exceptional storytelling ability, excellent taste, and high agency. You should have built a significant following on X before and have a track record of public communications that you're proud of and can share.
Key responsibilities
- Own Goodfire's social media strategy and execution. Build a distinctive, high-credibility presence that increases awareness of Goodfire and our capabilities.
- Turn complex research into threads, essays, blog posts, and explainers that technical audiences love to read, in topics from from core research breakthroughs to applied work with our partners in areas like life sciences.
- Drive measurable inbound demand and recruiting interest through brand and content efforts.
- Shape Goodfire's external narrative: how we talk about our capabilities, why it matters, and where the field is going.
- Partner with founders and researchers to amplify their voices, helping them develop their social presence and translating their thinking into public-facing content.
What you’ll bring
Required experience
- 5+ years in brand, marketing, communications, growth, or adjacent roles – though we're also open to candidates from AI research without a traditional marketing background.
- Strong ability to communicate complex technical ideas clearly and persuasively.
- Demonstrated success building audiences and driving engagement on social media
- Familiarity with the AI landscape and the narratives shaping the field.
- Strong taste and judgment around messaging, storytelling, and public communication.
- Excellent long and short form written communication skills
Preferred qualifications
- Experience working in AI, machine learning, developer tools, or research-driven companies.
- Experience working closely with researchers or technical founders.
- Early-stage startup experience
- Experience marketing or communicating to technical audiences in life sciences or biotech
Our values
Goodfire is looking for individuals who embody our values and share our deep commitment to making interpretability accessible. We are building a team first and foremost.
Put mission and team first
All we do is in service of our mission. We trust each other, deeply care about the success of the organization, and choose to put our team above ourselves.
Improve constantly
We are constantly looking to improve every piece of the business. We proactively critique ourselves and others in a kind and thoughtful way that translates to practical improvements in the organization. We are pragmatic and consistently implement the obvious fixes that work.
Take ownership and initiative
There are no bystanders here. We proactively identify problems and take full responsibility over getting a strong result. We are self-driven, own our mistakes, and feel deep responsibility over what we’re building.
Action today
We have a small amount of time to do something incredibly hard and meaningful. The pace and intensity of the organization is high. If we can take action today or tomorrow, we will choose to do it today.
Where we work
We are hiring for this position in our San Francisco HQ. We are in person 5 days a week, with one company-wide remote week per month.
What we offer
This role offers market competitive salary, equity, and competitive benefits.
The expected salary range for this position is $150,000 - $300,000 USD
Most importantly, you'll have the opportunity to join a vital mission at an important point in its trajectory — we are developing groundbreaking technology with a world-class team on the critical path to ensuring a safe and beneficial future for humanity. If you want to do your life’s work with us, even if you believe you do not meet every single requirement, apply now.
Apply now
Applications go straight to Goodfire. We never sit between you and the employer.
Apply now ↗
